EasyList

Ads on hulu.com are no longer blocked

written by MonztA, on Oct 24, 2012, 10:02:00 AM.

Problem:

Video ads on hulu.com show up before the actual video starts.

Affects:
  • hulu.com

  • any other page where Hulu videos are embedded

Cause:

Hulu videos on external sites are embedded in a HTML frame (example: huffingtonpost.com). While the video ads on Hulu itself can still be blocked (a countdown shows up instead of a video ad), embedded videos on external sites will no longer play unless videa ads are allowed. This forced us to add specific whitelists for these ads.

Solution (Firefox only!):

Unfortunately, there is no way to block the ads on Hulu and allow them on external sites as the latter are embedded in a HTML frame. If you do not watch Hulu video on external sites, you can disable the whitelists and still watch videos on hulu.com without ads. Here is a step-by-step instruction how to disable them:

  1. Click on the "ABP" icon in Firefox (it is most likely in the left corner at the bottom) and choose "Filter preferences...".

  2. Click on this button on the right.

  3. Click on the "Find" button that appeared on the top.

  4. Type hulu.com/published and disable these two exception rules @@||hulu.com/published/*.flv and @@||hulu.com/published/*.mp4 by unticking them like shown in this screenshot.

  5. Close the filter preferences window of Adblock Plus.

Comments

  • like

    Comment by jôn — Nov 2, 2012, 2:11:25 PM | # - re

  • So How is this done on Adblock plus for Chrome?

    Comment by Kev — Nov 2, 2012, 2:32:00 PM | # - re

  • Unfortunately, you cannot disable individual filters in the Chrome version.

    Comment by MonztA — Nov 2, 2012, 3:01:34 PM | # - re

  • nzb: zero commercial, lower cost alternative to BOTH hulu and dvr

    ^ for licensed TV

    Comment by ben d rooles — Nov 3, 2012, 12:26:02 PM | # - re

  • It works, but I get the 60 second countdown for each ad. When it would be 3 ads, I have to wait 3 minutes for the video to play again. At least it's quiet...

    Comment by hulu-er — Dec 4, 2012, 12:51:20 AM | # - re

  • chrome is not supporing I guess thats why its happening!!

    Thanks!

    Comment by online schools — Dec 19, 2012, 11:25:00 AM | # - re

  • Yay! It worked! Thanks. Silence is better than those ads. Happy New Year!

    Comment by Ginger — Jan 1, 2013, 1:16:02 AM | # - re

  • this seems to be a tutorial for disabling blocking ads, no ads are actually blocked with or without this change. Am i suppose to be able to block the ads on the website? I might be experiencing problems others are not.

    Comment by Brady — Jan 21, 2013, 2:57:16 AM | # - re

  • NVM, the fanboy list did not have the .flv extensions. it seems the list has these white listed. which was mentioned and i just didn't make the connection that a white list is different from a black list. I now understand what the countdown timer is and i think i would rather have something instead of nothing playing XD. thanks for the tutorial all the same.

    anybody know how to block them?

    Comment by Brady — Jan 21, 2013, 3:04:18 AM | # - re

  • I have tried this with all four exception rules both checked and unchecked. I had high hopes because I was running Hulu as I was unchecking them, and the very next commercial break was blissful silence. Unfortunately, the following break was full on ads. I don't know what happened:/

    Comment by HLB — Jan 30, 2013, 9:46:22 PM | # - re

  • remove popup ads

    Comment by sandy — Feb 12, 2013, 7:51:21 PM | # - re

  • guys for chrome u can use AdBlock jst use this extension no need to change anything in filters...

    Comment by Nitesh — Feb 19, 2013, 7:41:48 AM | # - re

  • i have no idea of what this is or what it has done so i cannot comment

    Comment by colin scarborough — Feb 23, 2013, 2:13:04 AM | # - re

  • What about for Opera? I do not see a way to modify lists.

    Comment by Max — Apr 10, 2013, 5:53:16 PM | # - re

  • Unfortunately, you cannot disable individual filters in the Opera version.

    Comment by MonztA — Apr 10, 2013, 6:18:14 PM | # - re

  • It would be really nice if they released a separate easylist-without-whitelists and let us whitelist in sites on our own.

    Comment by TJ — Apr 15, 2013, 1:35:02 AM | # - re

  • It would be really nice if they released a separate easylist-without-whitelists and let us whitelist in sites on our own.

    Comment by TJ — Apr 15, 2013, 1:35:03 AM | # - re

  • Saves my precious bandwidth that my ISP does not like to share too much of!

    Comment by mike — Apr 15, 2013, 3:32:34 PM | # - re

  • Is there any way to do this on Safari? It has a filter list but it cannot go into detail in the lists.

    Comment by Josh — May 2, 2013, 9:32:38 AM | # - re

  • I don't think it is possible.

    Comment by MonztA — May 2, 2013, 9:41:55 AM | # - re

  • Why not release a separate list subscription without the hulu ads? This really sucks..

    Comment by lemon — May 9, 2013, 12:14:08 PM | # - re

  • SOLUTION for Chrome users:

    -Download easylist.txt ('view easylist' from main page) and save it. -open it in a text editor and erase the two lines:

    @@||hulu.com/published/*.flv
    @@||hulu.com/published/*.mp4

    • Change the 'list name' at the top of the file to another name and change the expiration to '1000' days (or more)
    • Now you need to have a valid http address for this file. I use dropbox and with it you can right click on the file and 'copy public link' which gives you a valid URL.
    • Open adblock (or adblock plus) and remove the existing easylist subscription. Add a new subscription and give the new file URL. -Done (I guess you might need to do this again in a few months to get the most recent updates.. (or write a script to do this automatically every week...)

    Comment by toronto — May 9, 2013, 12:47:12 PM | # - re

  • Anyway to speed up 60 second countdown?

    I am seriously thinking of stopping my hulu plus, I just paid for a year of subscriptions, its just not worth it. Hope somebody sues them especially those paid for hulu plus and still get the same old shit.

    Comment by E — May 21, 2013, 1:19:27 PM | # - re

  • so no way to skip the countdown?

    Comment by F — Jun 16, 2013, 10:59:36 PM | # - re

  • Thank you, worked great!

    Now I just get the 30 sec countdown which is GREAT compared to the 100-200 sec ADS!

    Comment by Mia — Jul 28, 2013, 4:00:37 AM | # - re

  • I did exactly as above. The two @@ files for hulu are unchecked now. I still get all the same adds on the hulu site. So everything is exactly the same. What am I missing?

    Comment by Aaron — Oct 2, 2013, 7:20:18 PM | # - re

  • Oh. Also, I am on firefox.

    Comment by Aaron — Oct 2, 2013, 7:39:19 PM | # - re

  • I would like if it just muted the ads, that would be enough for me. Don't care if they run, just can't stand the irritating and loud audio.

    Comment by Brian — Oct 8, 2013, 4:06:26 AM | # - re

  • Hulu fixed this sadly. Now you can't watch videos without turning off the damn adblock

    Comment by Mike — Dec 9, 2013, 9:14:09 PM | # - re

  • I think you are right, Mike. The two @@ files for Hulu don't even show up on the list for me to uncheck. Maybe I'm missing something? Was I supposed to hit 'Enter' after typing hulu.com/published? Please help as I (and countless others, it seems) am about to go crazy playing their stupid games. I can't believe I pay to watch this crap. The worst is when they ask you which ad you would prefer to watch, which is like being asked to pick the rope you will be hanged with. I prefer NOT to watch ads at all!

    Comment by Carol — Dec 31, 2013, 9:03:55 AM | # - re

  • will this work on adblockplus for Internet Explorer?

    Comment by E-TARD The LifeCaster — Jan 17, 2014, 12:21:18 AM | # - re

  • The most recent update for Flash and the most recent update for Firefox seem to make it impossible to block any ads at all on hulu even using the fixes suggested here! So something has gone very wrong.

    Comment by Njle — Jan 31, 2014, 5:08:40 PM | # - re

  • Blank ads are still playing for the allotted time--not only 60 seconds but most last for 90 seconds or more and in groups of 4 ads per break.

    Comment by E — Mar 21, 2014, 12:13:50 AM | # - re

  • The recommended fixes are no longer working. In fact, the 2 lines in the filter indicated for the Firefox solution no longer appear on the list. Almost all the adds are getting through the blocker. I have the adblock on and the vids still run. Is there going to be an update that will work?

    Comment by skyray — Apr 26, 2014, 12:38:01 AM | # - re

  • I just did this and it worked for me on my macs with latest firefox version. I had to type @@||hulu in the search box instead of hulu.com/published to find the correct 2 rules to uncheck.

    Comment by add — May 6, 2014, 4:10:26 PM | # - re

  • So there's no way to bypass the timer?

    Comment by David — Jun 24, 2014, 10:06:28 PM | # - re

  • Definitely want a way to bypass the timer...

    Comment by L — Aug 3, 2014, 2:40:23 AM | # - re

  • Worked! Thanks, but I don't think Hulu is worth the effort, especially with sites like... watchseries.lt/Watch ...out there, where Adblock works perfectly.

    Comment by Sjf — Sep 15, 2014, 11:45:59 PM | # - re

  • Useful tip. It worked fine. I didn't get the timer, only a two-second warning asking me to enable the ads.

    Comment by Lenny — Oct 10, 2014, 3:15:53 AM | # - re

  • It doesn't work anymore does it?

    Comment by Sdsfaf — Oct 16, 2014, 7:05:20 PM | # - re

  • Hulu ads are being blocked, but no longer being skipped as of today.

    Comment by Sarious — Oct 17, 2014, 12:28:48 AM | # - re

  • Yes, they show this "sorry we are unable to show the ads" thingy, and you have to wait for like 60 seconds.. gahhh hate hulu so much i keep watching series with it

    Comment by Edward — Oct 17, 2014, 11:39:32 AM | # - re

  • Alright, I guess that's where we're at then. The adds do not appear and you just have to wait up to a minute or more to resume. Better, but still. I would like to know know if there are any developments, but am not going to go through a ton of crap to get this working properly. So there really is no browser that completely blocks hulu ads effectively?

    Comment by Justin — Nov 9, 2014, 4:29:48 PM | # - re

  • 540 seconds waiting for the 'ads' to finish in silence. Ridiculous how garbage hulu is.

    Comment by FBI3 — Nov 18, 2014, 4:53:37 PM | # - re

  • We should really start an anti-Hulu group go to the Corps buying the add space. Tell them hey yeah we are not going to buy this product because it was on Hulu. So if gaylu loses enough subscription + add space maybe they will go under and stop hijacking.

    Comment by jbuzz — Dec 23, 2014, 9:39:12 PM | # - re

  • Considering the federal minimum wage in USA is 7.25/hr and implying that everyone's time is(at least) worth that whether at work or at play:

    Every 30 seconds of ads could be valued at 6 cents, meaning that if time=money, this is what you are "paying" with your time(life) sitting through ads.

    Considering that after work, sleep, commute, normal routines, most people have roughly 4-6 hours of free time per work day. Assuming an average of 5 hours(ie. 18,000 seconds) of free time per DAY:

    Every 30 seconds(0.5 minutes) of ads consumes 1/600th(0.16%) of your daily free time

    Considering Hulu primarily runs "30 minute"(starting ad + 3 ads) and "60 minute"(starting ad + 5 ads) shows.

    30 minute shows have as much as 390 seconds(6.5 minutes) of ads PER EPISODE(78 cents and 13/600ths(2.0%) of your daily free time) 60 minute shows have as much as 630 seconds(10.5 minutes) of ads PER EPISODE(126 cents and 21/600ths(3.5%) of your daily free time)

    Assuming an average of 4 hours of Hulu per week split up between 2 hours of 30 minute shows(4 episodes) and 2 hours of 60 minute shows(2 episodes) we find that every WEEK:

    30 minute shows (312 cents per week and 1560 seconds(26 minutes) of your life you'll never get back) 60 minute shows (252 cents per week and 1260 seconds(21 minutes) of your life you'll never get back) A total of 564 cents and 2820 seconds(47 minutes) per WEEK of average Hulu viewership

    If you want to consider this in the perspective of 1 YEAR using the previous average:

    30 minute shows (162.24USD per year and 81120 seconds(1352 minutes..22.5 hours of your life dedicated to watching ads on Hulu) 60 minute shows (131.04USD per year and 65520 seconds(1092 minutes..18.2 hours of your life dedicated to watching ads on Hulu)

    So, are these forced ads really worth it? Are you willing to give up precious time to watch online videos? How about people who's time is more valuable than USA minimum wage? What about these ads you see over and over again, wasting your time with products you may not even be interested in and may never be interested in? What about Hulu Plus, $9.99 a month but you still get the same amount of ads, you only get slightly expanded show selection?

    Ads are a crucial source of income for content providers, however it is FAR from streamlined and they become more and more intrusive. There's no need to watch a show that lasts 24 minutes and then watch 6 minutes of separate advertisements. This is a throwback to classic TV. If people wanted the classic TV experience, they'd be in their living rooms watching their TV. This is the internet and the same methods don't necessarily translate over very well.

    I encourage companies like Hulu to think outside of the box. There are other ways to deliver advertisements that won't unnecessarily waste the time of viewers.

    To the advertisers: People go to stores to shop, both online and real world. When they're interested in making a purchase, some will actually look at their options, whether it's a pamphlet, online reviews or in-store comparisons. Ads look very much like an arms race and a lot of the time the ad hardly depicts the merits of the product, instead relying on shock, sex or lies. There's better ways to engage your potential customers, just having your product out there on a shelf in a store is part of it, and being a quality product that people tell their friends about is another part. Market saturation of 1001 products that do the same thing causes people to have to rely on other consumer's testimonials, not ads. We need a movement towards product simplicity and truthful/relevant advertisement. Currently advertisers are trying to make their ads more interesting/memorable than the actual show you're trying to watch. If a company has to try that hard to sell their products, then their products likely aren't worth buying.

    Comment by User 82-M — Jan 24, 2015, 6:25:52 PM | # - re

  • If you refresh it resets teh second count to a much lower number and doesn;t lose your place.

    Comment by tom — Jan 28, 2015, 6:42:15 AM | # - re

  • So how are you liking the web becoming cable T V 2.0 thanks to phones and tablets?

    Comment by SortingHat — Feb 28, 2015, 1:46:17 AM | # - re

Leave a Reply